Making Sense of Google Adsense

Table of Contents
MAKING SENSE OF GOOGLE ADSENSE...................................................................................... 1
ALIGNING ADS WITH YOUR WEB CONTENT ............................................ERROR! BOOKMARK NOT DEFINED.
INTRODUCTION........................................................................................................................... 3
CHAPTER 1 .................................................................................................................................. 4
ADSENSE IN DEPTH.............................................................................................................................4
The AdSense Options............................................................................................................ 4
AdSense for Content ............................................................................................................ 4
AdSense for Search............................................................................................................... 6
Google AdSense Premium Service ..................................................................................... 6
The Worth of AdSense........................................................................................................... 7
CHAPTER 2 .................................................................................................................................. 9
ONE STEP AT A TIME ............................................................................................................................9
The Next Step - How to get started..................................................................................... 9
What’s On Your Site? ............................................................................................................ 9
Specialization...................................................................................................................... 10
Maximize Your Potential ..................................................................................................... 11
First – Subtle Ads Work......................................................................................................... 11
Second – Placement Equals Profit .................................................................................... 12
Third – Keywords are the Key ............................................................................................. 15
Fourth – The Content Counts ............................................................................................. 17
Fifth – Use the Tools.............................................................................................................. 19
URL Channels ....................................................................................................................... 19
Custom Channels................................................................................................................ 20
Server Logs ........................................................................................................................... 20
CHAPTER 3 ................................................................................................................................ 21
USE IT WELL ......................................................................................................................................21
Knowing and Doing ............................................................................................................ 21
Common Sense ................................................................................................................... 21
Uncommon Sense ............................................................................................................... 23
AdSense for RSS and Blogs ................................................................................................. 25
Including AdSense in your Blog ......................................................................................... 25
AdSense in a Nutshell.......................................................................................................... 27
Resources ............................................................................................................................. 28
The Tools ............................................................................................................................... 28
AdSense Information Websites and Tutorials ................................................................... 29